Today we could assure ( without many fear of getting wrong) that “in the battlefield” which is the point of sale this days, there is no place for weaks.
As we all know, lot of our purchase decisions are made in the point of sale, but it is no our “guilt”, this decisión is condicionated for the effort of the brands in retail´s world. Trade Marketing and shopper Marketing have become one of the key points in the strategy of the brands.
Those kinds of Marketing strategy are the ones in charge of increase the sales in distribution channels trhough the development of promotions, the decorations of the spaces, activations… but we are all aware about the fast movement of the world and the great advances that are achieved everyday in every aspect of our life, and it happens aswell in the point of sale. The purchase experience and the way of purchasing has changed a lot in the last years, specially by the emergence of new technologies
Not so long ago, a Russian inventor, patented which is called by him “ the future supermarket” and although that many thought it was only about purchasing on internet. Semenov Dahir Kurmanbievich, his creator, believe that in a no longer future, we will be able to purchase without getting out of the car, longer ago, a Russian inventor patented which is called by him “ the future supermarket” and although that many thought it was only about purchasing on internet. Semenov Dahir Kurmanbievich, his creator, believe that in a sooner future we will be able to purchase without getting out of the car.
The future is here, around the corner. If any day, inventions as those of semenov Dahir would became to be reality… What will brands do? What type of strategies will themdevelop? How will ther hightlight the point of sale? It looks complecated…
But do not worry, In Grupo WDI we already have a lot of great ideas for this near future.